Home / Compare / Online ordering
Online ordering without the apps: Owner.com, ChowNow, Menufy and AZ
Every option here beats paying DoorDash 15 to 30% on your regulars. The real differences are the fee your guests pay, the contract, and whether anyone does the work for you. Owner.com charges guests 5% on every plan. Menufy is the lowest published flat price. AZ takes no percentage from anyone and runs ordering as one part of a system that also answers the phone and the tables.
Commission-free online ordering compared
| What you get | Restaurant pays (published) | Guest pays | Contract | POS | Done for you? | |
|---|---|---|---|---|---|---|
| AZ ordering appbuilt and run with you | Your own ordering for pickup, dine-in, catering and delivery, on the live POS menu. Part of one system with phone and table | No price list; quoted per restaurant. No per-order percentage | No AZ fee | Month-to-month; you keep what we build | Clover (proven). Others checked first | Yes, set up and run with you |
| Owner.com | Website, ordering, branded app, SEO pages, loyalty, email and text marketing, catering orders | Flexible $249/mo + 5% per order, or Flat Rate $499/mo | 5% order support fee on both plans | Month-to-month | Clover (native), Toast, Square, Lightspeed | Setup and migration included; 24/7 support |
| ChowNow | Branded ordering, app, marketing contacts by plan | Launch $229-249, Grow $319-349, Elevate $409-449 per month; setup $119-499; 2.95% + $0.29 per order | Not confirmed | Not confirmed | Not confirmed on vendor page | Software plus support |
| Menufy | Branded site, Google ordering, email and text, loyalty, review booster, DoorDash Drive and Uber Direct delivery | $149/mo on 12 months, or $179/mo month-to-month. No per-order commission | Not stated on pricing page | 12-month or month-to-month | Not stated | Dedicated success manager and onboarding specialist |
| Toast Online Ordering | Ordering add-on to Toast POS | Vendor page blocked; third-party blogs say about $75/mo add-on | Not verified. A 2023 99-cent order fee was announced, then withdrawn after owner pushback (NRN) | Not verified | Toast only | Software |
| Square Online | Free online store with ordering | Free plan; Plus and Premium paid (vendor page not reachable; blogs say about $49 and $149) | Not verified | Not verified | Square only | Do it yourself |
| BentoBox | Restaurant websites and ordering, now part of Clover | Not published | Not published | Not published | Clover POS customers only for new products | Via customer success manager |
Swipe the table sideways to see every column.
Prices from each vendor's own pricing page where it loaded (Owner.com, Menufy, BentoBox). ChowNow, Toast and Square blocked automated reading; their figures come from search summaries and blogs and are marked as such in the sources.
Where they beat us, and where we are different
Where competitors are stronger
- Owner.com is a polished all-in-one with a published price, a branded app, 24/7 support and month-to-month terms. For many restaurants it is a good answer, and we will say so.
- Menufy has one of the lowest flat prices with a named success manager and no per-order commission.
- Square Online is free to start. If you are on Square and just need a menu that takes orders, try it first.
- These vendors serve thousands of restaurants. Our ordering app is proven in one, our own.
What AZ does differently
- No percentage on any order, from you or from your guest.
- One menu everywhere. Change a price in Clover and the website, the app, the table QR and the phone host all follow. Say "Kung Pao is off" once and it is off everywhere.
- Guests in their language. The menu reads in English, Urdu, Hindi, Gujarati, Punjabi, Arabic and Spanish.
- Outcome first. We tie the work to direct orders moving off the apps, and we use Owner.com or ChowNow instead if that fits you better. We take no vendor commission either way.
What our own ordering does today
of direct orders in the last 14 days were placed by the guest on their own phone. In mid-August it was 17%.
app orders in 60 days paid before cooking.
menu items synced from Clover to every channel, same day.
Wok & Karahi, Spring TX, counted from Clover on Oct 15, 2026. Own delivery by Uber courier is switched on but still new, so we do not quote results for it yet.
Where these facts come from
- Owner.com pricing (plans, 5% guest fee, month-to-month, what's included) - read Oct 2026
- Owner.com POS integrations (Clover, Toast, Square, Lightspeed) - read Oct 2026
- ChowNow pricing - page blocked automated reading; figures from search summaries of this page, Oct 2026
- Menufy pricing - read Oct 2026
- BentoBox pricing ("BentoBox is now Clover") - read Oct 2026
- Toast online ordering - page blocked; price from third-party blogs, unverified
- Nation's Restaurant News on Toast's 2023 99-cent fee (later withdrawn) - 2023 news, via search
- Square Online - vendor pricing page not reachable; plan prices from blogs, unverified
Questions owners ask
What is the cheapest commission-free online ordering for a small restaurant?
On published prices in October 2026: Square Online has a free plan (you pay card processing), Menufy lists $149 a month on a 12-month agreement or $179 month-to-month, ChowNow plans start around $229 to $249 a month plus 2.95% and 29 cents per order, and Owner.com is $249 a month plus a 5% restaurant fee or $499 flat. Cheapest is not always best: look at the fee your guests pay too.
Does Owner.com charge guests a fee?
Yes. Owner.com's pricing page says guests pay a 5% order support fee on both plans. The Flexible plan also charges the restaurant 5% per order; the Flat Rate plan at $499 a month does not.
Which online ordering works with Clover?
Owner.com lists a native Clover integration. BentoBox now says it is part of Clover and sells new products only to Clover POS customers. Clover also has its own online ordering. Toast Online Ordering needs Toast, and Square Online works with Square. AZ's ordering app reads the live Clover menu, so prices and sold-out dishes follow the register.
Is AZ cheaper than Owner.com?
We do not publish a price list, so we will not claim that. What is different: we take no per-order percentage from you or your guests, you keep everything we build, and the ordering app is one part of a connected system that also runs the phone and the tables.
Do I still need DoorDash and Uber Eats?
Usually yes, for discovery. The goal is to move repeat guests to your own ordering, where you keep the margin, while the apps keep bringing new people in.
Tell us what is hurting. We show you it working on your menu.
Same-day reply. No vendor commissions, so we recommend whatever fits, including a tool on this page that is not ours.
More comparisons