Loyalty & CRM
Toast / Square Loyalty
Simple points/visits loyalty bundled with your POS.
$45–185/mo
What it costs
Square Loyalty runs ~$45/mo as a POS add-on (Square Marketing/email is a further ~$15/mo). Toast Loyalty is bundled into Toast's Marketing package at ~$185/mo on top of your Toast POS subscription, so all-in is often $250-$350+/mo.
Best for
Restaurants already on Toast or Square that want simple, no-fuss loyalty tied to the POS.
Pros
- Native to your POS, so setup and tracking are easy
- Square's add-on is genuinely cheap to start
- Points/visits loyalty that drives repeat visits
- One vendor, one bill
Cons
- Basic feature set; no real AI personalization
- Data is locked to that POS, and switching loses it
- Toast's loyalty is bundled into a pricier marketing package
Integrations
Tightly integrated with Toast POS or Square POS respectively; limited use outside that ecosystem.
Alternatives
Our take: The path of least resistance if you're already on Toast or Square. It's basic, but for a small shop that just wants a points program, that's often enough.
Pricing is the public list rate or a research estimate as of June 2026 — always confirm on a live quote. We take no commission from any vendor; this is for reference.