Marketing
Marsello
Loyalty + email + SMS for hospitality, POS-connected.
from ~$60/mo/site
What it costs
Loyalty Launch around $60/mo and Loyalty Accelerate around $120/mo (prices quoted in NZD; SMS billed in USD), with an Enterprise tier. Marketing, SMS, and Social are paid add-ons that stack. Each extra location adds roughly $100-$200/mo depending on plan. 14-day free trial.
Best for
Hospitality and retail operators who want loyalty plus email/SMS marketing in one POS-connected tool.
Pros
- Loyalty and marketing live together, so campaigns target real spend
- Connects to common POS and ecommerce systems
- Reasonable entry price for an all-in-one
- No long contract; cancel anytime
Cons
- Marketing and SMS are add-ons that raise the real monthly cost
- Per-location pricing climbs for multi-site
- Strongest as a loyalty tool; pure-marketing depth trails specialists
Integrations
Integrates with Lightspeed, Square, Shopify and other POS/ecommerce platforms; built for retail and hospitality.
Alternatives
Klaviyo · TapMango · SlickText
Our take: A tidy way to combine loyalty and marketing if you're already on a supported POS. Just price out the add-ons before you commit, because they stack.
Pricing is the public list rate or a research estimate as of June 2026 — always confirm on a live quote. We take no commission from any vendor; this is for reference.