Marketing
Klaviyo
Unified email + SMS with deep segmentation and POS integrations.
free–$150+/mo
What it costs
Free tier (up to 250 profiles, 500 emails/mo). Email plans scale by active profiles: ~$20/mo at 500 contacts, ~$100/mo at 5,000, ~$150/mo at 10,000, ~$720/mo at 50,000. SMS is a separate add-on subscription. Note: since Feb 2025 billing is based on all active profiles, not just contacts you email.
Best for
Independents and small groups that want serious email + SMS automation (win-backs, segmentation) without an enterprise contract.
Pros
- Genuinely free to start and grow into
- Best-in-class segmentation and automated flows (win-back, birthday, lapsed)
- Combined email + SMS with strong reporting
- Wide POS/ecommerce integrations
Cons
- Active-profile billing means a big list costs you even when you don't email everyone
- SMS is billed as a separate subscription plus per-message credits
- Built for ecommerce first; restaurant features are not native
Integrations
Connects to many POS and online-ordering/ecommerce platforms; Shopify and Square among the most common. SMS, email, and WhatsApp run under the platform.
Alternatives
Attentive · Marsello · SlickText
Our take: The most capable email + SMS engine you can start free, but watch the active-profile billing as your list grows. Great for operators willing to learn it; overkill if you just want simple texts.
Pricing is the public list rate or a research estimate as of June 2026 — always confirm on a live quote. We take no commission from any vendor; this is for reference.